q1

On average, services (vs. goods) have higher distribution intensity

Group of answer choices

1FALSE

2TRUE

q2

Rockneys Shoe Company was launched in the United States in 2008. It has become a very popular company, providing neon-colored shoes that are mostly popular with teenage girls. It has become the new it brand, replacing Uggs as the top selling shoe among young women. Rockney has been approached by a company in the Czech Republic to consider a joint venture that would enable the two to create a company dedicated to selling Rockneys Shoes to young women throughout Central Europe. Rockney approaches you to ask for advice. You ask him about his priorities, and he indicates that he is very interested in expanding internationally, but he has very minimal resources and he wants to minimize risk as much as possible. Given his priorities, which of the following actions should you suggest to Rockney?

Group of answer choices

1Suggest that instead of considering a Joint Venture, he should consider exporting Rockneys Shoes to the Czech Republic

2Suggest that Rockneys Shoe Company pursue the Joint Venture

3Suggest that the company wait to expand until they are in a better financial situation

4Suggest that instead of considering a Joint Venture, Rockneys Shoe Company should consider a Direct Investment Strategy