Question: Q1: Read Freemium Case Study on pages 97 - 101 in your textbook Kenneth C. Laudon and Carol G. Traver, E-Commerce, Business Technology

Q1: Read " Freemium " Case Study on pages 97 - 101 in your textbook

"Kenneth C. Laudon and Carol G. Traver, E-Commerce, Business Technology

Society, 2017, 13th Edition, Pearson ".

Then answer the questions in page 101:

1. Compare Pandoras original business model with its current business model. [1 Mark]

3. Why did MailChimp ultimately succeed with a freemium model but Baremetrics

did not? [1 Mark]

4. Whats the most important consideration when considering a freemium revenue

model? [1 Mark]

Q2. Ecommerce is regarded to be beneficial to organizations, individual customers and society. Mention and describe at least two benefits. [2 Marks]

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