Q1. Sometimes the marketplace and products change so fast that there is no time to develop...

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Q1. Sometimes the marketplace and products change so fast that there is no time to develop marketing plans. Businesses such as Commonwealth Bank, Westpac or Woolworths encounter such market turbulence. Discuss whether businesses should simply ignore the marketing planning process and just get on with meeting their competitors head-on in marketing their offerings. Q1. Sometimes the marketplace and products change so fast that there is no time to develop marketing plans. Businesses such as Commonwealth Bank, Westpac or Woolworths encounter such market turbulence. Discuss whether businesses should simply ignore the marketing planning process and just get on with meeting their competitors head-on in marketing their offerings.