Q1. What are the benefits and downsides of global competition? Q2.According to current research on competitive advantage,
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Q1. What are the benefits and downsides of global competition?
Q2.According to current research on competitive advantage, what are some of the shortcomings of Porter\\\\\\\'s models?
Q3. What is global consumer culture positioning (GCCP)? What other strategic positioning choices do global marketers have?
Q4. What criteria should global marketers consider when making product design decisions
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Fundamentals of corporate finance
ISBN: 978-0470876442
2nd Edition
Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates
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