Q-1 What does Microsoft CEO say is the most important focus for starting a company? To:

Select one:

a.Create value for customers, employees, investors, and community.

b.Get rich.

c.Create revenue surplus.

d.Dominate the market.

Q-2 A company's unique selling proposition (USP) is:

Select one:

a.The way company branding communicates to potential customers.

b.The most compelling way in which it adds value for customers.

c.A way to drawing attention to the unique product or solutions they provide.

d.A special way in which the company sells it's products.

Q-3 Which of the following must you ask yourself to evaluate a new product or service idea?

Select one:

a.All of these.

b.None of these.

c.Desirability: Do they want this?

d.Feasibility: Can we ?

e.Viability: Should we ?

Q-4 What are metrics and why are they useful for a business plan?

Select one:

a.Ways to adjust marketing plans at the end of the period.

b.The various elements of a supply chain and value chain.

c.Indicators to measure progress toward organizational goals.

d.A way of laying out a business plan to make it accessible to investors.

Q-5 All of the following are stages of design thinking EXCEPT:

Select one:

a.Empathizing.

b.Ideating.

c.Defining.

d.Capturing.

e.Prototyping.