Q1) Why do you think retailers, especially department stores, offer so many discounts and deals so often
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Question:
Q1) Why do you think retailers, especially department stores, offer so many discounts and deals so often these days? (2 points) |
Q2) What are "stackable promotions"? What are the two (2) reasons that retailers "keep offering" stackable promotions? (3 points) [Use your own words.] |
Q3) Some retailers have simplified their pricing by showing only the final price after all discounts. What are the pros and cons of this pricing practice? (3 points) |
Q4) (a) Among the 10 pricing techniques on p. 356 - 360 of the textbook, which pricing technique is featured in the second assigned article? (1 point) (b) Based on the second article, when and for whom does "the left-digit bias" work? (2 points) (c) When and for whom does "the left-digit bias" NOT work? (2 points) |
(a)
(b)
(c) |
Q5) What did you learn about retail pricing from the assigned articles? (2 points) |
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