Why is it difficult to place a product in a consumers evoked set after the person has

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Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Posted Date: Sep 08, 2021 01:46 AM

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Why is it difficult to place a product in a consumers evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?
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Why is it difficult to place a product in a consumers evoked set after the person has

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Step 1 Producers produce goods and services for the consumers The main motive of the producer is the ... View the full answer

Consumer Behavior Buying, Having and Being

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