Question: q1. Will the new process fix the quality problems with newly launched models? q2. What are the potential negative effects of the R-series project if

q1. Will the new process fix the quality problems with newly launched models?

q2. What are the potential negative effects of the R-series project if widely adopted?

q3. How should the new car design and ramp-up process be changed? Why? What should BMW do?Why?

Questions to be answers from case - BMW: The 7 series Project (A)

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