Question: Q10. From the 'one page' business plan below (refer appendix 5), identify the major events, processes or objectives (and their time frames) that will require
Q10. From the 'one page' business plan below (refer appendix 5), identify the major events, processes or objectives (and their time frames) that will require additional resources in 2016.
Appendix 5
Clearwater Pty Ltd - 2017
One Page Business Plan
July16 to June17
Vision:
To be the 'first choice' water distributor for Gold Coast businesses and residents
Mission:
To deliver quality with all facets of our business including water delivery, product innovation and relationship management
Key Objectives/strategies:
- Align vision, mission and business strategies
- To increase 'bottled water' market share from 25% to 45% by end of 2016
- Develop water cooler business will year target of 100 customers
- Build service department with target of $200 per customer for target 100 customers
- Build accountability across the entire organisation
- Identify and hire Sales Manager starting from July 2016
- Achieve profit for financial year 2017/18
- Simplify business planning process with one page document
- Develop a budget for 2017 that includes key objectives
Action Plans
- Month 1 (Employ S&M manager for $50000 plus super)
- Month 2 (Revision of business processes - Accounting audit)
- Month 3 (Conduct WH&S audit - Develop marketing campaign for businesses $1,000)
- Month 4 (Develop marketing campaign for residents $1,000)
- Month 5 (Review logistics operation and identify efficiencies)
- Month 6 (Christmas event for customers and partners)
- Month 7 (Half yearly business report and KPI review)
- Month 8 (Follow up marketing campaign for businesses $1000)
- Month 9 (Follow up marketing campaign for residents $1000)
- Month 10 (Salary/wage review)
- Month 11 (Business planning day)
- Month 12 (Develop and distribute business plan and associated budget)
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