Q12) The risks of the differentiation strategy include A. Being stuck in the middle B. Other firms being able to match the low cost of the firm C. Customers being willing to pay a premium for the features D. A decision that the differentiated features are not worth the price Q13) Choose the incorrect statement. A. Cost-leadership strategy is strategy with features that are lowest to customers at the lowest cost B. Business strategy is a generic strategy C. Busines strategy focuses on how to compete within the specific industry(market) D. Differentiation strategy can be implemented by its unique services even for identical product Q14) are the four characteristics of firm's core competencies, which confers firm's competitive advantage. A. Valuable; Rare; Disruptive; Non-substitutable B. Valuable; Rare; Costly-to-imitate; Non-substitutable C. Valuable; Innovative; Non-substitutable; Costly-to-imitate D. Valuable; Costly-to-imitate; Innovative; Competitive Q15) Which of the following is the condition satisfying the appropriate industry to implement cost-leadership strategy? A. Mature industry B. High fixed cost C. Low switching cost (price sensitivity) D. All of the above