Question: Q1Explain internal and external validity, and factors that affect them, in experiments. examples when necessary. Q2Translate the following marketing management challenge/question into research questions and

Q1Explain internal and external validity, and factors that affect them, in experiments.

examples when necessary.

Q2Translate the following marketing management challenge/question into research questions and research objectives.

Provide two research questions and two associated research objectives.

"What pricing strategy should we use?"

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