Q2: (30%) Internal analysis (about organisation)

Identify and discuss organisations unique resources & distinctive capabilities (approximately 10-12 Strengths and Weaknesses should be covered in total). Discuss resources (what a company has) and competences (activities) separately.

While addressing unique resources (physical e.g. retail outlets, manufacturing facilities, products etc.; human e.g. people and teams crucial for successful strategic development; intangible e.g. brands, links to external stakeholders etc. and possibly financial) make sure that each is discussed separately and concluded as an S or a W. Identify and discuss 5 to 6 resources in total.

While discussing distinctive competences construct Value Chain for the organisation and within list a number of specific and distinctive activities for your organisation (5-6 in total). Demonstrate how unique capabilities link to competitive advantage (each distinctive competence from Value Chain should be pushed through VRIO to identify Core Competences for the organisation). Once you identify one (or two at most) core competence provide a discussion about these below Value Chain or VRIO (what is the activity and how does it contribute to firms competitive advantage). Note that all competences listed n value chain (and VRIO) should be companys Strengths (Weaknesses could be discussed in a descriptive fashion separately). Again, use properly referenced data to support your arguments. This question is about the company (internal analysis).