Question: Q2: What is positioning and why is it important for companies to understand their position in the market? How can companies effectively compete on cost,

Q2: What is positioning and why is it important for companies to understand their position in the market? How can companies effectively compete on cost, speed, and flexibility while maintaining their positioning? What are the trade-offs between competing on cost, speed, and flexibility, and how can a company decide which to prioritize? Discuss your responses with relevant examples.

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