Q.3 (a) Research in interaction design has identified two distinct approaches to the cooperative interaction between human and computing agents: the human centred and machine centred views. Norman characterises the differences in these approaches as those between analogue and digital agents What are the implications of this for effective interaction design? (b) You have been tasked with developing a website and mobile application for a chain of bookstores. Outline the progression from Conceptual to Physical Design in this context, clearly identifying the inputs and outputs for cach design phase. (c) Write a one-page memo to your colleagues in your software design company, advocating the requirement to incorporate physiological data collection in all interactive product evaluations from a future date. Q.3 (a) Research in interaction design has identified two distinct approaches to the cooperative interaction between human and computing agents: the human centred and machine centred views. Norman characterises the differences in these approaches as those between analogue and digital agents What are the implications of this for effective interaction design? (b) You have been tasked with developing a website and mobile application for a chain of bookstores. Outline the progression from Conceptual to Physical Design in this context, clearly identifying the inputs and outputs for cach design phase. (c) Write a one-page memo to your colleagues in your software design company, advocating the requirement to incorporate physiological data collection in all interactive product evaluations from a future date