Question: Q.3 Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it? Reliability analysis-scale (alpha) 4marks Item-total statistics Scale Mean

Q.3 Consider the following reliability analysis

Q.3 Consider the following reliability analysis for the variable customer differentiation. What could you conclude from it? Reliability analysis-scale (alpha) 4marks Item-total statistics Scale Mean if item deleted 10.0405 9.7432 9.6486 Scale Variance if item deleted 5.4733 5.0176 5.3754 Corrected Item-total Alpha if item correlation deleted 0.2437 0.7454 0.5047 0.3293 0.4849 0.3722 CUSDIFI CUSDIF2 CUSDIF3 Reliability coefficients N of Cases = 1110 Alpha=0.5878 N of Items = 3

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