Pediasure and Cadbury Dairy Milk have established themselves as strong brands with high brand equity in childrens
Fantastic news! We've Found the answer you've been seeking!
Question:
Pediasure’ and ‘Cadbury Dairy Milk’ have established themselves as strong brands with high brand equity in children’s health-drink and milk chocolate categories respectively. It is to be noted that a brand has to achieve a high degree of brand resonance in order to enjoy strong brand equity. Hence, critically analyze the branding strategies that have helped Pediasure and Cadbury Dairy Milk in their journey towards achieving brand resonance. [10 Marks]
Expert Answer:
Line Extension Brand Strategy The line extension brand growth strategy involves creating additional ... View the full answer
Posted Date:
