Q3. Read the case and answer the questions below:

A new Italian and pizza restaurant is going to be launched in Vietnam this year. The possible strategy for the restaurant currently being considered is listed below:

Offer a unique range of high-quality pizzas

Use unusual ingredients (with choices such as oysters, kangaroo, and avocado)

Create Innovative and unique pizza tastes

Set new standards for pizza restaurants

The company is preparing for an upcoming digital communication campaign for launching in VN. Assume that you are the marketing manager for a company, answer the questions below:

a. Which target market and target audience might be appropriate for the restaurant? Why? Describe your chosen option.

b. Which appeal/s, message/s, and source/s, might you think is suitable for the new restaurant? Why?

c. Which Digital communication tools would be applied for their upcoming communication campaign? (Justify your choice)