Q3. Read the following case study and answer the questions that follow:

We all work remotely, and were spread out all over, says Brooke Cowell, VP of Marketing at Principia. Its difficult to get to know each other better as individuals since were not physically all located in one place. It makes it hard for us to understand and describe who we are, from a cultural perspective. Lou Rossi, Managing Partner at Principia, says the leadership team tries their best to bridge the distance gap between employees, and build up company culture. We use technology to keep ourselves connected, explains Lou. And our entire team gets together once a quarter. But as much as we try to create those formats to share, it comes down to the individual to reach out and talk to his or her peers. Recently, the challenge became even more important as the team at Principia started to grow quickly. Weve reshaped our team through the hiring process and the company has almost doubled in size over the last year, says Lou. There are enough of us now that we needed to make sure we are aligned, and on the same page. And doing everything remotely made that even more challenging. So, the leadership team decided it was time to bring in an expert. We wanted to bring someone in from the outside, who could help us get to know each other better, and help us work together on a more personal level, Brooke remembers. We wanted someone who would be able to identify better ways for us to work together. Its difficult to get to know each other better as individuals since were not physically all located in one place. It makes it hard for us to understand and describe who we are, from a cultural perspective a) What challenges are mentioned in this case? b) Keeping in view the team management skills, what suggestions would you like to give? c) Do you think the steps taken by the team are going to work? Why/Why not?