Q3 The input into the analytical techniques used to create brand positioning maps are: Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer a Conjoint analysis part worths b Multiple regression coefficients c Clusters d Similarity judgements Q5 If you were the brand manager of Stroh's Beer, using the brand positioning map with segments shown below, what is the correct brand positioning action? Heavy Budweiser Beck's Old Milwaukee Midler Heineken Meiner Brau Coor Stroh's Budget Premium Michelob Old Milwaukee Light Miller Lite Coors Light Light Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer. a Reduce price and position the beer as more "budget" and slightly more "heavy" b Keep perception of heavy versus light the same, but reposition as a premium beer C Keep Budget/Premium perception the same, but reposition as very heavy beer. d Keep Budget/Premium the same, but reposition as a very light beer