Question: Q3 To develop an effective position, a company must study competitors as well as actual and potential consumers. Marketers need to identity competitor's strategies, objectives,

Q3 To develop an effective position, a company must study competitors as well as actual and potential consumers. Marketers need to identity competitor's strategies, objectives, strengths and weaknesses. Using a firm of your choice discuss the statement and support your position with relevant examples 30 marks

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