Q4.-06. Adoption process . . Artify is a startup company running a subscription-based artwork rental service through its smartphone application. If a customer pays a $30 monthly fee, Artify delivers the artwork the customer wants to customer's place every month. Frida, the CEO of Artify, wants to expand the number of subscribed customers. Following is a marketing mix and metrics related to the steps of adoption process. Awareness: Artify created an advertisement for YouTube to let more people get to know about the service. It is targeting art lovers estimated to be 5,000,000 in total. Interest and evaluation: In this case, interest and evaluation could be inferred from the number of customers who clicked the embedded link to the Artify's app download page on Google Play or Apple App Store after watching Artify's advertisement. Frida expects 10% of the target audience who were made aware from the advertising to subsequently visit the Artify's app download page and read the description of the service. Trial: In this case, a trial could be measured as the percentage of people who visit the Artify's app download page and install the Artify App. Frida expects 5% of the customers who gained interested in the service from its advertisement to download the app. Decision: In this case, a decision could be inferred from the number of customers who started to subscribe to the service after installing Artify on their smartphones. Frida expects 4% of the customers who tried the service to become subscribers. . Q4. Using the numbers above, calculate the expected number of subscribers who adopted the service from the YouTube advertisement. Q5. Frida plans to hire another ad agency to create more attractive and persuasive video advertisement for YouTube. List the step whose metrics will be directly affected by changing the advertisement. Q6. Frida wants to offer 30-days-free promotion to the customers. Customers can see this information in the app download page and the installed application, but not in the advertisement. List all the steps whose metrics will be affected by this promotion and describe the reasons. Q4.-06. Adoption process . . Artify is a startup company running a subscription-based artwork rental service through its smartphone application. If a customer pays a $30 monthly fee, Artify delivers the artwork the customer wants to customer's place every month. Frida, the CEO of Artify, wants to expand the number of subscribed customers. Following is a marketing mix and metrics related to the steps of adoption process. Awareness: Artify created an advertisement for YouTube to let more people get to know about the service. It is targeting art lovers estimated to be 5,000,000 in total. Interest and evaluation: In this case, interest and evaluation could be inferred from the number of customers who clicked the embedded link to the Artify's app download page on Google Play or Apple App Store after watching Artify's advertisement. Frida expects 10% of the target audience who were made aware from the advertising to subsequently visit the Artify's app download page and read the description of the service. Trial: In this case, a trial could be measured as the percentage of people who visit the Artify's app download page and install the Artify App. Frida expects 5% of the customers who gained interested in the service from its advertisement to download the app. Decision: In this case, a decision could be inferred from the number of customers who started to subscribe to the service after installing Artify on their smartphones. Frida expects 4% of the customers who tried the service to become subscribers. . Q4. Using the numbers above, calculate the expected number of subscribers who adopted the service from the YouTube advertisement. Q5. Frida plans to hire another ad agency to create more attractive and persuasive video advertisement for YouTube. List the step whose metrics will be directly affected by changing the advertisement. Q6. Frida wants to offer 30-days-free promotion to the customers. Customers can see this information in the app download page and the installed application, but not in the advertisement. List all the steps whose metrics will be affected by this promotion and describe the reasons