Question: Q5) Based on the last two assigned articles, how does Coca-Cola use Big Data and Al to offer better customer experience (CX)? Q6) What is

Q5) Based on the last two assigned articles, how does Coca-Cola use Big Data and Al to offer better customer experience (CX)? Q6) What is the role of new information technologies in Coca.Cola's marketing strategy in (a) consumer markets ( 2 points) and (b) business markets ( 2 points)? (a) (b)

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