Q5. Consider a problem hierarchy with 4 criteria on which the three alternatives are to be judged. For pairwise comparison the first criteria will be compared against the remaining 3, the second criteria against the remaining 2, the third criteria against the remaining 1 as it is clearly indicated in the given below table.

Take the problem as if it were a zero-sum Game, develop the payoff matrix for this game

Indicate the most appropriate advertising strategy for both firms

Determine the game value

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Table: 1 Pairwise comparison Matrix for the criteria

Besides, the pairwise comparison matrices of each decision alternative (DA) i.e. B1, B2 and B3) with respect to each criterion are given in the table below:

Based on the above given information:

a. Develop normalized matrices and priority vectors accordingly

b. Which decision alternatives will be selected by you as a decision maker and why?

c. Is there an inconsistency problem? If yes why? If no why not?