Question: Q5 : in the new-product development process the first step is ________. a. idea generation b. idea screening c. concept development and testing d. concept

Q5 : in the new-product development process the first step is ________.
a.
idea generation
b.
idea screening
c.
concept development and testing
d.
concept testing and clearing
e.
test marketing
Q6: Nexus excels at both customer intimacy and ________.
a.
bad product pricing
b.
operational excellence
c.
product leadership
d.
intimacy
e.
marketing intelligence

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