Q6

Moving to another question will save this response. Question 6 of 32 >> Question 6 1 points Save Answer Coca-Cola, an American company founded in 1892 and one of the world's most successful companies in the world has launched Choose Happiness" campaign in 2009. The campaign encouraged consumers to share happy memories and what made them feel happy during summer of 2009. In the context of Developing Effective Marketing Communication, Coca-Cola used: a. Buzz Marketing b. Emotional appeal Rational appeal d. Advertising