Q6 What is a customer advisory panel? Select an answer and submit. For keyboard navigation, use the up/dowh arrow keys to select an answer a A group of prospective customers are asked to keep an online diary of their day to day interactions with the competitor's product b A group of researchers, who are behind a two way mirror, observe consumers who are testing the taste of a product Similar to a board of directors, customers who own a portion of the company meet yearly to discuss the company's corporate management d A group of key customers who meet once a year to discuss a product in a focus group-like setting Q7 Conducting focus groups would NOT be appropriate if a researcher was trying to [blank). Select an answer and submit. For keyboard navigation, use the up/down arrow keys to select an answer. a Forecast sales b Understand customer language Gather inputs for writing a quantitative survey d Both B&C Q8 Which of the following best defines the objective of qualitative research? Select an answer and submit For keyboard navigation, use the up/down arrow keys to select an answer a To define the problems, issues and questions that management would like to solve using research b To provide a preliminary or tentative understanding of the underlying reasons and motivations To quantify the phenomena and be able to generalize the results from the sample to the population of interest d To link consumer behaviors and intentions with their activities, interests and opinions