Q7) i) Briefly explain with an example what does context effect mean and ii) 1 way in which it is relevant to marketers.

First, explain the meaning of context effect and then use an example to support the explanation.

Points will be deducted i) if the explanation of the context effect is either missing or sketchy or unclear; ii) if the example is either missing or its application to the context effect is sketchy or unclear; iii) if the explanation of relevance of the context effect to marketers is either missing or sketchy or unclear

Q8) i) What is differential threshold (or DT) and ii) explain with an example in which 1 way DT is relevant to marketers. First, explain the meaning of DT and then use an example to support the explanation. Finally, explain its relevance to marketers

Points will be deducted i) if the explanation of DT is either missing or sketchy or unclear; ii) if the example is either missing or its application to the DT concept is sketchy or unclear; iii) if the explanation of relevance of DT to marketers is either missing or sketchy or unclear