Q7 NOTE avoid plagiarism and be detailed

Wetzel's Pretzels Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994. Long lines of hungry customers soon formed, attracted by mouth-watering soft pretzels that were hand-rolled, baked fresh and served hot from the oven. As word spread about these golden-on-the-outside pretzels, the company added additional offerings to its menu. Today, Wetzel's Pretzels has grown to more than 340 fresh bakeries across the United States and around the world, including premier locations at Disneyland Resort and Walt Disney World Resort Wetzel's Pretzels are ideal for franchisee looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. Wetzel's Pretzels fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas. As a Wetzel's Pretzel's franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but their Field Business Managers are your "boots on the ground and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to Wetzel's Pretzels senior leadership for individualized support long after you have gotten rolling with a Wetzel's franchise. Additionally, Wetzel's Pretzels seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at Wetzel's Pretzels corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management In an exclusive interview with Nation's Restaurant News, Schuler the CEO of Wetzel's Pretzels also said she plans to add about 25 to 30 new units in 2024 with a focus on premium shopping center locations and non-traditional venues such as airports and stadiums. However, Wetzel's Pretzels is not backing away from its mall roots. Schuler added, We continue to believe in malls, and will grow in malls. As people talk about malls dying, we see that as oversimplification. As part of Wetzel's Pretzels future plan, the chain introduce a sleek prototype concept at the remodeled Westfield Garden State Plaza in New Jersey. Wetzel's Pretzels introduced the bolder design to about 40 new and existing stores including a remodeled store in Downtown Disney. The California-inspired redesign features large-scale murals capturing scenes from Southern California, new tile work, custom-made pretzel" door handles, and an enhanced exhibition counter showcasing the handmade pretzel-making process. As for menu innovation, Schuler said to expect a few new products that focus on snacking and fresh food trends. She declined to name specific food products but did reveal plans to introduce a new frozen lemonade beverage in the summer. Schuler said that the chain was also looking to add digital ordering options to meet the on-demand movement. Tests will involve delivery, ghost kitchens, and mobile ordering and pickup. The pickup option, Schuler said, would be perfect for mall settings as many customers tend to be retail employees looking for a quick bite to eat on breaks. 7. Discuss with relevant examples, any TWO (2) types of franchising marketing that are required by Wetzel's Pretzels as a franchisor to all their local and international franchisees. (10 marks)