q7 q8 pls.answer both pls

Question 7 0.5 points Save A promotion myopia is the mistake of paying more attention to the product a company offers, than to the benefits and experiences produced by these products O True O False Question 8 0.5 points Save Answe In the first four steps, companies work to understand consumers, and capture value. In the final step, companies create value for consumers, in the form of sales, profits, and long term customer equity. True O False