Q7

What is the basis for conjoint analysis:

		a. The theory of revealed preference
		b. People cant state their preferences but it shows in their choices
		c. Both (a) & (b) above
		d. Neither (a) nor (b) above

Q8

What is the difference between a True and a Quasi Experimental Design

		a. True experimental designs are where all conditions of causality are met
		b. Quasi Experimental Designs typically do not involve randomization of subjects across conditions
		c. Both (a) and (b) above
		d. Neither (a) nor (b) above

Q9

What data allows you to determine markets in gaps in Positioning Analysis:

		a. Perceptual Data
		b. Preference Data
		c. Both (a) and (b) above
		d. Neither (a) nor (b) above

Q10

What determines the number of dimensions to retain in Positioning Analysis:

		a. The cumulative variance explained by the dimensions
		b. As many dimensions as the manager requires to understand the markets
		c. Both (a) and (b) above
		d. Neither (a) nor (b) above

Q11

Run Conjoint Analysis with Kirin (Conjoint, Segmentation, Position) Case data available in Enginius.

How much market share would Kirin New gain based on shared of preference rule:

		3.9%
		11.3%
		11.9%
		None of the above