Question: Q.A2 (a) Explain the term 'Market Segmentation'. (5 marks) (b) You are the manager of a small food processing company and wish to segment your

Q.A2 (a) Explain the term 'Market Segmentation'.

Q.A2 (a) Explain the term 'Market Segmentation'. (5 marks) (b) You are the manager of a small food processing company and wish to segment your fresh sandwich' market. Use four different bases for segmentation and describe the segments that emerge. (15 marks) (c) What are the benefits of market segmentation

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