Question: QG 4 . A consumer does not know anything about wines. He is buying a bottle for a gift. He is looking at two wine

QG4. A consumer does not know anything about wines. He is buying a bottle for a gift. He is looking at two wine bottles, priced at $10 and $15. He says to himself: The $15 bottle must be a better
wine, which I can gift, so let me buy this.
This is an example of this consumer using a heuristic.
Yes.
No
Heuristic? What is that?
QG4. A consumer does not know anything about wines. He is

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