Question: QI Identify and explain TWO segmentation bases Colgate may use to segment the market. (10%) Q2 Critically examine TWO success factors of Colgate marketing strategies

QI Identify and explain TWO segmentation bases Colgate may use to segment the market. (10%) Q2 Critically examine TWO success factors of Colgate marketing strategies (20%) Q3 Imagine you are the marketing manager of Colgate, and the company is launching an innovative toothbrush in the Hong Kong market. Discuss your promotion mix strategies specifying the target audience, promotional objectives, and any THREE promotional tools. (40%)

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