Q.No.1 (CLO 3): (Affective Level A4, i.e., internalizingValues) (PLO-8): (Ethics) (10 Marks) (a) Read and modify the following passage given below: Passage: Since 2000, the technologies known as social media have grown exponentially. Social media is "a group of internet-based applications that build on the ideological and technological foundations of web 2.0, and allow the creation and exchange of user generated content" (Kaplan and Heinlein,61). In other words, social media allow creators to interact with one another by posting, commenting and changing each other's work. Now in 2012, the two-way communication possibilities have evolved graphically, pleasing easy to use technologies, including social networking sites (Facebook and LinkedIn), microblogs (Twitter), blogs and information sharing tools like wikis, forums and knowledge bases. These media are so common that employers expect that you will understand and be able to use the various types of media. (b) What meaning do the terms Kaplan and Heinlein" in the parentheses serve? Your answer should be based on your understanding of the topic.(Answer in not more than 200-250 words)