Q.No.3 Max Marks 10 Match each definition with correct concept Modeling Learning Repetitive shopping Lifestyle statement Relationship marketing Market segmentation Perception Memory process Absolute threshold Stimulus generalization CONCEPT EXPLAINATION Imitating the behavior of others The minimum amount of stimulation that can be detected on a given sensory channel Identifying groups of consumers who are similar to one another in one or more ways Three-stage process that translates raw stimuli into meaning Building lasting bonds between the consumer and a brand When Nanga chose to buy herself a brand-new red sports car for her 40th birthday, as opposed to the 4-door sedan that her friend suggested, she was making a about the type of person she is or wants to be. External inputs; encoding; storage, retrieval. These are the stages of the A drug store's private brand of shampoo might be deliberately packaged in a bottle that resembles a name brand (e. g., Pantene) in that hope that the consumer assumes this "look alike" product has the same characteristics as the name brand and buys it because of its lower price. This is an example of Relatively permanent change in behavior that is caused by experience - Compulsive consumption