Qualitative and$/$or quantitative methods can be used to learn about a target audience and understand how best to design a social marketing campaign that suits that specific audience. Gaining insight into the target audience is labelled as $\_\_\_\_\_\_\_\_\_\_$ by Andreasen $(2002)$ and as $\_\_\_\_\_\_\_\_\_\_$ by French et al$.(2006).$

Group of answer choices

audience research; insight

market research; audience research

consumer insights; consumer analysis

insight; audience research

consumer analysis; insight