Question: Qualitative research techniques _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Qualitative research techniques_________________________________________.
Question 22 options:
identify possible brand associations and sources of brand equity.
may seek to discover how customers lifestyles influence their decisions.
are relatively unstructured measurement approaches.
are a useful first step in exploring brand perceptions.
all of the above.
only a and c

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