Question: Quality has been defined as customer software and loyalty) or fitness for use). Quality may also be defined as conformance to specification. In, theory, creating

Quality has been defined as customer software and loyalty) or fitness for use). Quality may also be defined as conformance to specification. In, theory, creating the proper specification and then manufacturing product that conforms to those specifications should lead to customer satisfaction. Alas, life isnt that simple.Consider these four situations for a product:

  • Conforms to specifications; is competitive on fitness.
  • Conforms to specifications; is not competitive on fitness.
  • Does not conform to specifications: is competitive on fitness.
  • Does not conform to specifications; is not competitive on fitness.

Which two of these four situations are theoretically not plausible, but in practice do occur (and cause much confusion and concern)? Can you cite any example?

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