Quality is a key factor in pricing. How can a healthcare firm with perceived high levels of quality-of-care benefit from higher quality of 75% of its business is derived from Medicare and Medicaid patients? Using the example of Table 6-2, assume that the average cost has jumped from $100-$105. All other factors in the example will remain the same what will be the new required price? Modifying the example in the above question, assume that all fixed payers