Quality Progress, February 2005, reports on improvements in customer satisfaction and loyalty made by Bank of America.
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Quality Progress, February 2005, reports on improvements in customer satisfaction and loyalty made by Bank of America. A key measure of customer satisfaction is the response (on a scale from 1 to 10) to the question: "Considering all the business you do with Bank of America, what is your overall satisfaction with Bank of America?" Here, a response of 9 or 10 represents "customer delight." Suppose that the survey selected 350 customers. Assume that 44% of Bank of America customers would currently express customer delight. That is, assume p = 44
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