Question: Quantifying your products value proposition is the missing step to validating that you are headed in the right direction and that your product is in

Quantifying your products value proposition is the missing step to validating that you are headed in the right direction and that your product is in line with the customers needs (Aulet 2017).

Drawing on the Value Proposition Canvas, critically review the value proposition that Airbnb provides to its multi-sided marketplace as a result of creating compelling products and services that its customers want to use.

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