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Case Study

Starting Right Corporation

After watching a movie about a young woman who quit a successful corporate career to start her own baby food company, Julia Day decided that she wanted to do the same. In the movie, the baby food company was very successful. Julia knew, however, that it is much easier to make a movie about a successful woman starting her own company than to actually do it$.$ The product had to be of the highest quality, and Julia had to get the best people involved to launch the new company. Julia resigned from her job and launched her new company$-$Starting Right.

Julia decided to target the upper end of the baby food market by producing baby food that contained no preservatives but had a great taste. Although the price would be slightly higher than for existing baby food, Julia believed that parents would be willing to pay more for a high$-$quality baby food. Instead of putting baby food in jars, which would require preservatives to stabilize the food, Julia decided to try a new approach. The baby

food would be frozen. This would allow $1$ no preservatives, and outstanding nutrition

Getting good people to work for th also important. Julia decided to find per in finance, marketing, and production Starting Right. With her enthusiasm and able to find such a group. Their first prototypes of the new frozen baby foc small pilot test of the new product. Th rave reviews.

The final key to getting the young $c$ start was to raise funds. Three options we rate bonds, preferred stock, and commo that each investment should be in blocks more, each investor should have an ann $$40,000$ and a net worth of $$100,000$ to $1$ Starting Right. Corporate bonds would re

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