Question: QUANTITATIVE BUSINESS METHOD: Formulate the problem as a linesr program. (steps not using excel) Eddie Kelly is running for reelection as mayor of a small

QUANTITATIVE BUSINESS METHOD: Formulate the problem as a linesr program. (steps not using excel) QUANTITATIVE BUSINESS METHOD: Formulate the
Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number available are shown in the following table: Type of AD Maximum number TV Social media Billboards Newspapers Cost per AD $900 $700 $900 $500 Audience reached/AD 40,000 32,000 36,000 19,000 In addition, Martinez has decided that there should be at least seven ads on TV or social media or some combination of those two. The amount spent on billboards and newspaper together must not exceed the amount spent on TV ads. While fundraising is still continuing, the monthly budget for advertising has been set at $24,000. The objective is to find out how many ads of each type should be placed to maximize the total number of people reached. Define the decision variables and formulate the problem as a linear program. (30 pts)

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