Question: Quantitative Data needed to make the right marketing decision. Please explain the quantitative data methods you will apply in your marketing case -what kind of

Quantitative Data needed to make the right marketing decision.

Please explain the quantitative data methods you will apply in your marketing case -what kind of data will you be seeking to find and how are you doing to use it for your own research purposes..? Are you going to look for sales/profit figures? financial statements? industry statistics? market penetration or market share statistics? these are just some examples ..Also, what kind of published sources or data bases do you intend to use? Bloomberg? Mintel? McKinsey? Government published? WTO? OECD?

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