Quarter 2 Executive Briefing Submit a brief essay addressing the following topics: Theme: Let's go to market!
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Question:
Quarter 2 Executive Briefing
Submit a brief essay addressing the following topics:
Theme: Let's go to market!
Introduction
- How are you beginning to accomplish your corporate goals?
- What do you hope to accomplish in the test market?
- How are you functioning as a team?
Business Analytics:
- Estimate market demand by segment for each brand. Explain process.
- What cities were chosen for test marketing?
- Explain your marketing research plan for the test market.
Marketing:
- Lay out your marketing strategy for each brand (i.e., marketing mix). Justify your decision.
- Describe any new brands to be produced. Justify features selected.
Sales:
- Define specific, quantifiable goals for the test market.
- Describe sales strategy and tactics.
- Do you plan to open any new sales outlets for quarter 3? If so, why?
Human Resources:
- Describe and justify any modification to your employees' compensation packages.
- Explain how your efforts are aligned with your mission and corporate strategy.
Production:
- Describe and justify your production facility decisions, fixed capacity.
- Describe and justify your production scheduling decisions. What have been the results of your production simulations?
Finance:
- Define specific, quantifiable, financial goals for the test market.
- Describe your current financial status. Prepare pro forma cash flow, balance sheet and income statement for the quarter.
- Justify your pricing decisions. Show how all expenditures are accounted for in your final selling price. Allocate each expenditure (by proportion) against your sales figures.
Related Book For
Financial Management for Public Health and Not for Profit Organizations
ISBN: 978-0132805667
4th edition
Authors: Steven A. Finkler, Thad Calabrese
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