Quattro-Canna Holdings wants to generate deeper insight concerning downstream industries'attitudes towards the marketing strategies used and their
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Quattro-Canna Holdings wants to generate deeper insight concerning downstream industries'attitudes towards the marketing strategies used and their level of effectiveness concerningtheHempTrain.Quattro-CannaHoldingsalsowantstodeterminewhetherdownstreamindustriesare aware of the HempTrain, what consumers think about the quality of the local processingcapacity, whether they are likely to adopt hemp into their manufacturing processes and why andhowtodistributetheir productsinSouthAfrica.YouadviseQuattro-CannaHoldingstousefocusgroups.
Planhowyouwouldexecute thesefocusgroupsbyconsideringthefollowingoperationalaspects:
- Thenumberoffocusgroups you proposetoconduct andwhy.
- Theexactcompositionofparticipantsforeachfocus group (numberofparticipants,participants'characteristics, etc.) andwhyyouselectthesecompositions.
- Howyouwillrecruitandselectfocus groupparticipants.
- Whereyou planforthefocusgroupstomeetandwhy.
- Whether youplantooffer incentivestoparticipants,andifso,whichtype(s).
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