Question: Que [CLO 5] Which CRM principles and capabilities are used in the following example? The NBA's Charlotte Hornets have millions of fans, but until recently

Que [CLO 5] Which CRM principles and capabilities are used in the following example? The NBA's Charlotte Hornets have millions of fans, but until recently they didn't know very much about them. There were 12 to 15 different sources of data on Hornets fan behavior, and they were maintained in separate data repositories communicate with each other. It became increasingly harder for the Hornets to understand their fans and how they were intera organization. Under the leadership of Chris Zeppenfield, the Hornets' senior director of business intelligence, the team implemented a data w would consolidate all of the Hornets' customer data from its various data sources in a single location where the data could be ea analyzed by business users. By using a unified data warehouse, the Hornets have compiled and synthesized 25 million fan and consumer interactions. They time data profile for every one of their 1.5 million fans, which includes up-to-the minute behavioral data on each fan from third- as well as the Hornets' own sources. Each profile reveals detailed insights into a fan's behavior including sentiment, purchase his and fan value across multiple points of contact. TT T Arial 3 (12pt) T Path:P Chok Save and submit to save and submit. Click Save All Answers to save all answers, Que [CLO 5] Which CRM principles and capabilities are used in the following example? The NBA's Charlotte Hornets have millions of fans, but until recently they didn't know very much about them. There were 12 to 15 different sources of data on Hornets fan behavior, and they were maintained in separate data repositories communicate with each other. It became increasingly harder for the Hornets to understand their fans and how they were intera organization. Under the leadership of Chris Zeppenfield, the Hornets' senior director of business intelligence, the team implemented a data w would consolidate all of the Hornets' customer data from its various data sources in a single location where the data could be ea analyzed by business users. By using a unified data warehouse, the Hornets have compiled and synthesized 25 million fan and consumer interactions. They time data profile for every one of their 1.5 million fans, which includes up-to-the minute behavioral data on each fan from third- as well as the Hornets' own sources. Each profile reveals detailed insights into a fan's behavior including sentiment, purchase his and fan value across multiple points of contact. TT T Arial 3 (12pt) T Path:P Chok Save and submit to save and submit. Click Save All Answers to save all answers

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