Question: Questio 7 2 points Sa When you shop from a brand, and you have favorable perceptions of that brand which leads you to avorably about
Questio 7
2 points Sa When you shop from a brand, and you have favorable perceptions of that brand which leads you to
avorably about your experience to your acquaintances to help generate awareness of the brand and influence their purchase intent. In this case, you become a
to that brand.
O A. Brand advocate
O B. Brand creator
OC. Brand equity
O D.Brand heritage
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