Question: Question 0. From the textbook, how does marketing enhance mutually beneficial exchanges between customers and companies? What do customers gain? What do companies gain? Can

Question

0. From the textbook, how does marketing enhance mutually beneficial exchanges between customers and companies? What do customers gain? What do companies gain?

  1. Can marketing contribute to solve economic problems? If so, how? What about solving social problems and political problems? What about solving health problems like the one generated by the current pandemic?
  2. Now that you have to be involved in learning about marketing strategy, what should you be able to learn and what can you learn about marketing strategy? How will it help you? learn? What is included in the 5Cs, the STP, and the 4Ps?

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