Question $10$

$1\mathrm{.}5$ pts$.$

The large hotel chains like Marriott and Hilton, who view themselves as businesses that provide people with a safe, clean, and comfortable places to stay, failed to recognize the disruption that would result from the unique benefits of Airbnb when it entered the market, is a good example of

losing control of the marketing process.

poor marketing strategy.

failure to differentiate.

marketing myopia.